Shoes for Tomorrow
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June 8, 2010 • Audrey Russell, 2010 Editor
Filed under Clubs & Teams, Lifestyle, Top Stories
Blistered toes, swollen bones, and bruised heels are all over the world. Children go day to day without shoes and damage the only way that can get them around. These type of injuries can get even worse with open sores and cuts that lead to diseases. TOMS is something to help that cause, to fight that need, and to provide something so simple for so many.
Someone out there decided he wanted to make a difference and start an entrepreneurship that no one had dared to ever do before. Inspired by shoe donation drives he saw while traveling he decided to put a stop to this need. Blake Mycoskie saw a need and decided to put it to an end.
After designing a shoe that was affordable to duplicate Blake turned his idea over to businesses. The idea of creating two pairs of shoes cut out profit and many turned his idea down. Some even suggested that each pair bought could buy one shoe instead of a pair. One shoe wouldn’t help his cause so he moved on. This didn’t stop Mycoskie.
With a keen sense for business he soon turned his tiny company into a massive producing shoe company that donated thousands of shoes in its first year. The first year after the company debut he donated 10,000 shoes to the children he had met in Argentina who had inspired his idea. Every year him and a team of people travel around the world to find children that are in need of shoes.
Since the debut of TOMS in May 2006 the company has donated over 600,000 pairs of shoes because of one for one.
One for one is a contagious movement. Because the movement is so effective everyone is getting in on the power of giving. Other companies have created products that if bought will buy the equal product for children in need in other countries. Element and Ralph Lauren have created skateboards and shoes that will be equally matched when given to those in need in other countries.
With shoes that are impossible not to like what is there to lose? Comfort, style, and simplicity make the shoes a must have. If only everything we bought in life could be available to those in need.
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